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Niche Decision Tool for Therapists | PixelPress Media
Marketing for Psychotherapists

Should you niche your practice?

Answer honestly. This adjusts based on where you're actually starting from, and gives you a straight verdict, not a hedge.

This tool addresses marketing positioning only. Always confirm what you can publicly claim with your own regulatory college. For the research behind this tool, see Should I Niche My Therapy Practice?

Step 1
Where are you right now?
Building it right from day one
Have you started training or supervision in this area beyond your general licensing requirements?
Building it right from day one
Have you talked to potential referral sources, or tested this niche with any content, before your caseload exists?
Niching the practice
Right now, does your practice read as one clear identity, or as a directory of individual therapists?
Niching the practice
Do your associates, between them, already cover a broad enough range to support a narrower practice-level focus?
Niching the practice
Could the practice absorb a slower quarter while the new positioning gains traction?
About your niche
What kind of niche are you weighing?
Demand signal
Over the last few months, how often have you seen a real pattern: clients naming the same concern, colleagues sending overflow for it, or people saying someone specifically named you for it?
Energy
Thinking back on recent sessions in this area, how do you generally feel afterward?
Training depth
How much specific training, supervision, or certification do you have here, beyond general licensing?
Market room
Given that niche type and your location, how much room is there?
Financial readiness
Could your practice absorb a slower few months while your positioning catches up with your reputation?
Start over

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