Case Study · B2B Client · London, Ontario
Complete
Marketing
System
Brand Audit, Content Strategy, Lead System and 90-Day Roadmap
for Mann Supply, B2B Industrial Safety Equipment Supplier
40pt
Brand Audit
28-Day
Content Calendar
Full
Lead Recovery System
90-Day
Implementation Roadmap
The Brief
A quality B2B product with a marketing system that had stopped working.
Mann Supply is an industrial safety equipment supplier serving B2B buyers. The product offering was strong and the team had a clear sense of their value. The marketing infrastructure had not kept pace. Revenue had plateaued despite a quality product, and the digital presence was losing visitors rather than converting them.
The ask was not a redesign. It was a complete marketing system: something that could generate leads, support a content presence, and give the team a clear path to follow over the next 90 days.
The Challenge
High bounce rate with no clear cause addressed
Visitors were landing on the site and leaving quickly. The issue was not traffic volume. The issue was that the site was not structured to hold attention, communicate value, or direct B2B buyers to the next step.
No content strategy in place
There was no plan for what to publish, where, or why. Social accounts existed but operated without a theme, rhythm, or goal. Nothing was building authority or generating leads over time.
Broken lead capture system
Forms and contact points existed on the site but were not functioning as a connected system. Warm visitors had no clear path to becoming tracked leads, and there was no follow-up sequence in place when someone did inquire.
Unclear positioning against competitors
Industrial B2B buyers have options. Without a clear answer to why Mann Supply over the alternatives, the site was unable to do the persuasion work required at that stage of the buying journey.
The Approach
Strategy before aesthetics. System before content.
The instinct in situations like this is to redesign the website. That is rarely the right first move. We started with a comprehensive audit to understand what was already present, what was working, and where the gaps were. From there, we built each layer of the system in sequence: positioning, content, lead capture, and implementation plan.
Phase 1 — Brand Audit
Phase 2 — Content System
Phase 3 — Lead Recovery System
Phase 4 — Implementation Roadmap
"PixelPress Media completed a comprehensive marketing audit for us and delivered clear, practical recommendations we can act on immediately as well as longer-term improvements. The report was thorough, well explained, and genuinely useful for planning our next steps."
Mann Supply
The Outcome
A complete marketing system. Ready to run.
Clear market positioning with a defined answer to why Mann Supply over competitors, built for B2B industrial buyers at different stages of the purchase decision.
Renewable 28-day content system that does not require rebuilding each month. Scripts, templates, and themes are ready to execute and rotate.
Lead generation infrastructure designed and documented: HubSpot setup, email automation, retargeting, and catalog gating all scoped with a clear 4-week rollout timeline.
90-day implementation roadmap with immediate wins separated from longer-term infrastructure work. The team knew exactly what to do on day one.
The audit delivered immediate wins the team could act on in the first two weeks: CTA additions to the hero, header, and product pages; compliance badge placement; navigation fixes; and trust enhancements. The longer-term system gave the business a structure to grow into.
A Strategic Brand Roadmap To Facilitate Decision-making and Growth
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